Jobid=616859321933047428 (0.0995)

Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, inclusive of:
- Localizing global initiatives to fit cultural context and audience needs.
- Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.
- Driving local cultural initiatives that support regional marketing priorities.
Run an efficient press office—including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
Manage influencer and creator programs—from relationship building to campaign-

specific collaborations that amplify Sonos in music, culture, and tech spaces.

Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit. Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support).
Potentially: Partner with distributor teams and their PR/influencer agencies in growth markets to align on regional budgets, priorities, localize campaigns, and ensure Sonos’ standards for brand storytelling and execution are met.
- Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best-in-class earned activity in their markets.
Proactively monitor industry and cultural trends in your markets, providing insights and recommendations to refine strategies.
Cultivate deep relationships with media, influencers, tastemakers, and cultural partners to maximize earned opportunities.
Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best-in-class and fit for purpose.
Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.

You Are:

A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast-evolving earned landscape.
A strategic and creative thinker, and strong storyteller with proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.
Skilled at managing through influence, with experience collaborating across distributor or partner-led markets.
Diplomatic and adaptable, with the ability to build trust and alignment with external partners while safeguarding Sonos’ brand voice.
Adept at balancing strategic planning with hands-on execution.
Highly organized, proactive, and comfortable juggling multiple markets and priorities.
A collaborative team player and trusted cross-functional partner.
Comfortable navigating cultural nuance across diverse regions and building strong local networks.
Agile, positive, and adaptive in a fast-paced environment.
Fluent in German
Fluent in English (written and spoken).
Willing to travel as needed.

What You’ll Need:

Minimum of 6-8 years PR experience working at an international company/client/agency, ideally in the consumer electronics, or lifestyle/entertainment industry.
Bachelor degree (or equivalent experience)
Strong understanding of the local media, cultural and influencer landscape
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Ability to build relationships cross-functionally and across different time zones.
Ability to balance critical thinking with tactical execution
Excellent writing and communications skills.
Proficient in: Google Suite of services (sheets/drive/slides, etc), Meltwater is a plus.

#LI-Remote

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

Deel deze vacature:

PR and Influencer Manager, EMEA (Fixed term) – Sonos, Inc. – Hilversum