Director of Marketing and Communications – Hunkemöller – Hilversum


In the role of Director of Marketing & Communications youll report to the Chief Product Officer and will be part of the Business Leadership Team. On a daily basis, youll manage directly the Managers leading all topics around Media planning, Social Media, Content & PR, Traffic & Production, whilst also overseeing Marketing Operations and VM.

Your role is to define & lead the development and execution of a cohesive marketing strategy across all markets, that consistently builds the Hunkemöller brand across all consumer touch points, making sure Hunkemöller becomes the most inspiring and social global brand. Youll be one of the brand guardians securing the image of the Hunkemöller brand to ensure that this fits within the Hunkemöller vision and ensure all marketing activities are evaluated and shared within the organisation.

Youll be the linking pin within Hunkemoller Senior Team and will work in close partnership with Ecommerce, Buying & Design and Finance.

This role is fully focused on driving brand consistency, alignment, innovation & engagement. Towards the leadership board, youll have high visibility & make an impact on decision making when it comes to Marketing & Communication.

For our key partners outside the organization, youre main point of contact when it come to broader brand & comms decisions.

Have a glimpse into more job details here:

Main area 1: Marketing strategy & Marcom strategy development and cross-functional implementation of marketing/ commercial calendar

  • Defining and executing the brand marketing & communication strategies, adapting the marketing plans based on consumer needs/insights and ROI/ learnings.
  • Defining the marketing/campaign & overall communications plans (i.e. both above & below the line in all markets, PR/Social media/influencer marketing/online video) and steering everyone involved in this. Mobile first and digital marketing channel activation are crucial.
  • Lead Kick off annual marketing & marcom strategy alignment (also with Omnichannel department) as well as annual marketing budget requirements.
  • Secure the implementation of marketing campaigns and ensuring the realization of objectives in the strategic marketing plan, monitoring progress, evaluating effectiveness and making adjustments accordingly
  • Making sure all processes (e.g. Concept to Launch) are followed by the responsible manager and the planning is executed. Seeking for continuous improvement of CTL process as key owner to
  • Leading the weekly Marketing meeting involving all marketing departments (incl. Omni-channel/Market intelligence/Creative team/Operations/Visual Merchandising/CSR) and securing follow up of agreed actions.
  • Reporting on a weekly and monthly basis to the Business Leadership Team & the Board on Marcom plans/ROI marketing spend.
  • Communicating with other internal HQ departments (Omnichannel, Design, Buying, Merchandising, Finance, HR, Board)
  • Being leading sparring partner with Facebook/ Google (YouTube) / media agencies/online marketing agencies;
  • Main area 2: Brand consistency

  • Ensuring all brand messages (all brand touchpoints) are in line with brand values and brand image (i.e. look and feel and tone of voice).
  • Managing the execution of both above the line (e.g. TVC, OOH, Print, Radio) as well as below the line (e.g. PR, Social, Influencer marketing, Ambassador program) communications for all campaigns and generates visual assets to be used across different media platforms
  • Main area 3: Management

  • Managing media, social, content development, PR/Influencer and Operations departments incl local marketing representatives in all key markets.
  • Coordinating cross-functionally the concept to launch process, encouraging a customer-driven culture and a great working atmosphere
  • Coaching and motivating employees and helping them to execute all activities to the best of their abilities.
  • Part of Business Leadership team responsible for defining & monitoring overall business strategies across all markets on both short & longer term.
  • Main area 4: Budget

  • Responsibility for the marketing budget
  • Monthly budget update after period closure with Controller & Marketing Director
  • The right candidate brings these competencies:

  • Truly loves customer-centric brand activation and communication, ideally within a fashion / brand scope.
  • Strategic and conceptual thinking
  • Analytical mindset, KPI driven mentality
  • Digital marketing knowledge and hands on experience
  • Be curious, enjoy versatility, be forward thinking, business focused and strategy centered.
  • Ability to work cross functionally with strong communication skills
  • Excellent organizing and planning skills
  • Coaching and managing direct reports (overall team around 25 people with direct and indirect reports combined). Directly managing Marcom, Traffic and Production (i.e. video/photography).
  • Strong persuading & influencing skills
  • Team player who is a source of energy and inspiration
  • Flexible work attitude with the ability to respond to changing and fast-growing business (not a 9 5 attitude); quick problem-solving attitude and creative thinker.
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